Technology advising & business coaching
I'm Nate Parsons. For 15+ years I've helped executives cut through technology decisions and helped freelancers and small firms grow — practical, independent guidance from someone who's been in the trenches and built a business from scratch.
Trusted by leaders at CrossFit · Brookings · MacArthur Foundation · Associated Press · the United Nations
From plan to platform to insight — I help you architect, connect, and engineer your marketing & data stack so it drives revenue, not just dashboards.
One-on-one coaching for small agencies past year one — build a reliable sales pipeline, make your CRM actually save you time, and grow with less stress. From someone who bootstrapped an agency to 15+ people and helped others scale to 200.
Jun 24, 2026
There's a beautiful public dashboard tracking one of the most important development efforts on Earth. Anyone can look at it. Almost nobody can actually use it. It turns out though, that changing that is easier and cheaper than it's ever been. Don't let yourself be locked out from great public source data & research!
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Jun 24, 2026
The most expensive technical decisions I've watched executives make weren't made by executives.
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Apr 2, 2026
AI right now is your $1.50 Uber ride. Today's AI companies are running the same playbook. They're spending hundreds of millions to train frontier models and offering you API access at prices that don't cover the cost. The goal isn't your monthly invoice. It's the workflows you build on top of it. The integrations. The automations. The internal tools your team can't live without. At the same time every business will be incentivized to hollow out their internal expertise, their talent development pipelines. Soon AI won't be a luxury, it will be a necessity.
ReadI've spent 15+ years as a software architect and growth consultant — and I bootstrapped my own agency, ParsonsTKO, from scratch to 15+ people, sustaining it for over a decade. Along the way I've advised some of the most impactful organizations in the US and beyond: CrossFit, the Brookings Institution, the MacArthur Foundation, the Associated Press, and the United Nations.
I want to share what I've learned with you.
A rough self-assessment
Grab a free consult and we'll talk through your technology, MarTech, or coaching questions — whether that's the start of working together or just a good conversation.
The Field Notes
Case studies, practical tips, and the occasional hard-won lesson from the trenches. No spam — unsubscribe anytime.
