Business coaching for agency owners
Are you looking to grow your small agency?
You built your agency on being great at the work. But growing it runs on a completely different engine — a sales machine, the soft skills of selling, and the back-office you never trained for. It's uncertain, it's orthogonal to the craft you love, and it's exactly what I coach.
I've helped grow agencies from one person to 200 — and bootstrapped my own from scratch to 15+ people, with no outside investment.
Build your sales machine
A pipeline that runs alongside the work, not against it
New business runs on a different engine than client delivery — and you don't have unlimited hours to feed it. I'll help you set intentional weekly time boxes for sales, marketing, and growth, decide what share of your week each deserves, then build the automation, templates, and process to fit that budget — not the idealized routine baked into some sales book.
- ▸Set weekly time boxes for sales, marketing & growth — and what % of your week each deserves
- ▸Automation, templates & process built to fit that time budget, not a sales-book ideal
- ▸A repeatable pipeline so new business stops being feast-or-famine
See what this looks like →
- Time-boxing your week: Decide up front how many hours sales, marketing, and growth each get — and protect them, so client work doesn't quietly eat them all.
- Process that fits the box: Build automation, templating, and repeatable process around the time you actually have — not a routine copied from a book that assumes you have all day.
- Selling up the chain: The lightweight materials that move a deal, and how to reach past your day-to-day contact to the person who signs.
The soft skills of selling
Grow without feeling like “a salesperson”
Most agency owners never trained to sell, and it can feel awkward or inauthentic. I'll show you how to nurture hundreds of relationships genuinely, turn your expertise into trust, and build long-term leads in a way that still feels like you.
- ▸Engage your network authentically — without feeling like a phony
- ▸Turn your curiosity and expertise into a content plan that's actually fun
- ▸Know the difference between a contact, a lead, and an opportunity
See what this looks like →
- Authentic outreach: Engage friends and professional contacts in a way that's genuine and proud, not salesy.
- Clients as amplifiers: Turn happy clients into marketing amplifiers and long-term sources of value.
- Relationships at volume: Keep up hundreds of relationships without it feeling fake — and protect the time to do it with a yearly plan.
Master the back-office you never trained for
Tools, contracts, and knowing what to hand off
The systems and admin meant to keep the lights on quietly eat your week. I'll help you set up the tools you never trained on, wrangle your contracts, and get clear on what to handle yourself versus hand off — so the back-office stops running you.
- ▸Set up your CRM and automation so they carry the load
- ▸Wrangle contracts, payment terms, and pricing that protect your margin
- ▸Know what to outsource — and when you actually need a lawyer, bookkeeper, or contractor
See what this looks like →
- CRM & automation: Practical workflow fixes and automation using the sales & business tools you already pay for.
- Contracts & pricing: When to price work as a service vs a product, how to wrangle a contract cleanly, and when a lawyer is worth it versus a solid template.
- What to hand off: Which tasks to outsource, and when to bring in a bookkeeper, lawyer, or contractor — so your time stays on the work only you can do.
Navigate the uncertainty of growth
Make the hard calls with confidence
Growth is full of uncertainty: what to focus on, when to hire, what's worth automating, which opportunities to walk away from. I've made these calls building my own agency, and I'll help you make yours — and stay motivated to follow through.
- ▸Where your best growth opportunities are — and what to focus on first
- ▸What's actually worth automating to buy back your time
- ▸When to hire contractors vs staff — and when to walk from a bad-fit deal
See what this looks like →
- Prioritization: Where your best opportunities are, and what to tackle first when everything feels urgent.
- Buying back time: Which investments in automation and tooling are worth bothering with — and which aren't.
- Scaling the team: When to hire contractors, when to hire staff, and how to handle an opportunity that isn't a fit.
When you need it most
From pressure to prepared
Coaching that makes this week better than last — I'm there for the moments that actually matter.
“Help, this is stressful.”
→We hop on the phone and move you from pressure to prepared.
“This CRM isn't helping.”
→We fix your workflow and automate the busywork.
“How do I tell them?”
→We rehearse the tough conversation and read the political lay of the land.
“Hold my feet to the fire.”
→I keep you honest on the commitments you make to grow.
- It's great to have an accountability / consulting / partner / friend who helps me work through all these awkward things. It's really great to know you're there.
Freddie Blicher
Owner, PathForwardDigital
Chat with the author
If you'd like to make a connection and perhaps collaborate on something:I'd love to talk with you!No matter if you want to build your professional network,or think there might be a great opportunity to to work together or partner.