This Is the Cheapest AI Will Ever Be

This Is the Cheapest AI Will Ever Be

4/2/2026

Three people pull “revenue” from the same data warehouse and get three different numbers. Here’s why.

Three people pull “revenue” from the same data warehouse and get three different numbers. Here’s why.

Nobody lied. Nobody made a calculation error. Three smart people pulled the same metric from the same system and got three different answers—and now the meeting is about the data instead of the decision. If this has happened at your organization, you’ve experienced the last-mile problem of analytics: getting data out of a warehouse and into the hands of decision-makers in a way they can actually trust.

Nate Parsons

Nate Parsons

3/24/2026

The Ladder of AI work, and how to climb it

The Ladder of AI work, and how to climb it

# The 7 Levels of AI Workflow Maturity ## Most people are stuck at Level 1. Here's what the rest of the ladder looks like and how you should be climbing.

Nate Parsons

Nate Parsons

3/11/2026

The moment you edit your campaign numbers directly, you’ve broken something important

The moment you edit your campaign numbers directly, you’ve broken something important

It's a Tuesday. Finance sends you a message asking if you can move 30% of last quarter’s campaign spend from one category to another. The budget was approved under one initiative, but the actual work crossed over. Makes sense, right? What happens six months later when you try to figure out why the marketing team spent $50,000 dollars on a goal that no longer exists? Who watches the watchers for your essential data?

Nate Parsons

Nate Parsons

3/3/2026

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