Managing technology during a time of radical organizational change
Organizational change impacts deployed technology, data integrations, data/content governance, departmental "ownership' of processes, changes to S.O.P.s, and financial budgeting, not to mention people's feeling of power, control, and comfort. Every organization has a difficult time with change and it's hard for anyone to consider change if they haven't felt heard, understood, and valued beforehand. Read about my technical change management process, as used at CrossFit, and how my process helped ensure discussions and debates were healthily focused on the best way forward, rather than if the problems existed at all, or who was to blame for them.
7/3/2025
Consultant’s Secrets: The insiders guide to selecting your next CRM
The digital technorati in their infinite wisdom have continued to use the term CRM - Customer Relationship Management System for software now for about 40 years. However during that time we went from visiting people’s houses or businesses door to door to visiting people’s social media feeds. Countless CRM companies have come and gone, each a product of their era, their biases, and the problems they wanted to solve. The term has never changed. Buying a CRM is more complex and confusing than ever.
Nate Parsons
5/13/2025
Why Every Small Business Needs a Sales “Fitbit”
I've been working on a series of articles on how small businesses and freelancers can get better at the sales and growth sides of their business. This first post is focused on where you should start out if you're feeling anxious about this stuff. Namely... tracking what you are doing and understanding how that is, or isn't, contributing to your company's growth. I'd love to hear from you if this is on your mind!
Nate Parsons
5/1/2025
Good technology decisions: A framework for CFOs and other non-technical leaders
If you're an Executive Director, Chief Financial Officer, or VP being asked to make major technology decisions and feeling the weight and anxiety of those, this article is for you. I've put together a decision making framework you can use to help ensure these decisions get made well. Like many things in life, the key is to stop thinking you need to make the best choice, and start focusing on how you can ensure the best choices get made.
Nate Parsons
2/28/2025
