The Ladder of AI work, and how to climb it
# The 7 Levels of AI Workflow Maturity ## Most people are stuck at Level 1. Here's what the rest of the ladder looks like and how you should be climbing.
3/11/2026
The moment you edit your campaign numbers directly, you’ve broken something important
It's a Tuesday. Finance sends you a message asking if you can move 30% of last quarter’s campaign spend from one category to another. The budget was approved under one initiative, but the actual work crossed over. Makes sense, right? What happens six months later when you try to figure out why the marketing team spent $50,000 dollars on a goal that no longer exists? Who watches the watchers for your essential data?
Nate Parsons
3/3/2026
Your data pipelines are more fragile than you think— and your next vendor swap will prove it
Here’s something your vendors will never put in a sales pitch: every time you swap a major tool—your CRM, your ad platform, your marketing automation system—you aren’t just changing software. You’re also triggering a quiet crisis in your data warehouse that often won’t reveal itself until months later, when someone tries to look at a report that crosses the date you made the switch.
Nate Parsons
2/19/2026
Managing technology during a time of radical organizational change
Organizational change impacts deployed technology, data integrations, data/content governance, departmental "ownership' of processes, changes to S.O.P.s, and financial budgeting, not to mention people's feeling of power, control, and comfort. Every organization has a difficult time with change and it's hard for anyone to consider change if they haven't felt heard, understood, and valued beforehand. Read about my technical change management process, as used at CrossFit, and how my process helped ensure discussions and debates were healthily focused on the best way forward, rather than if the problems existed at all, or who was to blame for them.
Nate Parsons
7/3/2025
