Are you feeling stress, anxiety or uncertainty growing your business or making technology decisions?

You aren’t alone!

Nate Parsons, Founder of PathPractical Consulting

Hello, my name is Nate,
and I’m here to help!

How can I help you?

Replace anxiety with confidence, and make progress quickly

I can help you strategize and make effective choices, using my twenty plus years of consulting and ten years of leadership experience running a small business.

Technical advice & archiecture support for executives.

Are you running into problems with your CRM. CMS. EMS outreach/agility/effectiveness? Do you need to prioritize tech investments or changes or do you just need a technical advisor to run some things by or brainstorm with?

I can help.

I provide you with independent, practical, cost-conscious analysis/audits of your technology with a specific focus on evaluation of the people and processes that help or hinder technical effectiveness.

My obsession is to remove the uncertainity that hinder your confident choices needed to build create bussiness value. I'll remove the fog that creates risk and forces you to move slowly, allowing you to lead assertively.

Ready to chat? → Book a meeting with me
Intrigued, and ready to learn more? →Click Here

BUILDING YOUR BUSINESS IN YEAR 2+

Feeling anxious or unsure of how to grow your freelancing or small business? Do you find yourself working in “sales” for yourself for the first time? Are you feeling unsure about how to grow your business or freelancing activities after you've made it past the first initial hump? Do you find yourself involved not only with project work but with “sales” for the first time?

Move forward with thoughtful, practical support

Build your business faster, confidently, with practical guidance on how to: build your sales pipeline; use your CRM as a time-saver not just a glorified contact book; demystify processes such as contracting or thoughtfully leveraging your professional network and, most importantly, make your business grow.

Ready to chat? →Book a meeting with me
Learn more about my coaching focus → Here

Thoughts & Analysis

Why Every Small Business Needs a Sales “Fitbit”I've been working on a series of articles on how small businesses and freelancers can get better at the sales and growth sides of their business. This first post is focused on where you should start out if you're feeling anxious about this stuff. Namely... tracking what you are doing and understanding how that is, or isn't, contributing to your company's growth. I'd love to hear from you if this is on your mind!

Good technology decisions: A framework for CFOs and other non-technical leadersIf you're an Executive Director, Chief Financial Officer, or VP being asked to make major technology decisions and feeling the weight and anxiety of those, this article is for you. I've put together a decision making framework you can use to help ensure these decisions get made well. Like many things in life, the key is to stop thinking you need to make the best choice, and start focusing on how you can ensure the best choices get made.

Want to make your job, life, and small business better?Want to have this year be less stressful than last year? Take a few minutes to learn about the amazing and rarely discussed skill of estimation. It will help you set realistic expectations for you and those around you, help you identify risks before you run into them, and make you a happier person. (I mean, probably...) I've even thrown in a Nate approved starter template to help get you off the ground in dramatic fashion. Happy New Year!

Who am I?

A Technology Architect & Year 2+ Business Coach

I've been a professional software architect and growth consultant for over 15 years, with a practical background in software engineering/user experience design before that. I founded and grew a digital problem-solving agency ParsonsTKO (PTKO) from scratch to a business with over 15 employees The business has sustained itself for more than a decade. I have also had the pleasure of consulting for some of the biggest and most impactful organizations in the US and beyond, including CrossFit, the Brookings Institution, MacArthur Foundation, the Associated Press and the United Nations.

I want to share what I've learned with you.

Start the conversation

CRM, CMS, & EMS

95%

Business Process & Data Architecture

92%

Sales Pipeline Development

90%

Hopeless Optimist

35%

Small Business Infrastructure & Backoffice

85%

Get in Touch

Interested in working together, or want to chat?

Want to see if we're a good fit to work together? Schedule a call with me for a free consultation to discuss your technology, MarTech, or coaching needs. I'm always interested in meeting new people I can help, as well as just making new connections. I look forward to meeting you!